Radar Objective
Use this radar to separate durable market and technology shifts from short-lived noise, then map those shifts to clear execution decisions.
- Track signals that directly affect demand, margin, or execution cost.
- Score confidence and impact before operational response.
- Translate signals into experiments, capability bets, or defensive moves.
Signal Categories
- Demand signals: category growth shifts, search intent changes, and channel migration.
- Technology signals: model capability jumps, tooling cost changes, platform reliability updates.
- Competitive signals: assortment, pricing, or execution model changes from peers.
- Regulatory signals: policy updates affecting data use, automation, or compliance exposure.
Weekly Scoring Framework
Score each signal on a 1-5 scale:
- Credibility: source quality and corroboration depth.
- Materiality: expected impact on revenue, margin, or execution speed.
- Urgency: time window before the decision opportunity closes.
Action Triggers
- High credibility + high materiality: launch immediate operating experiment.
- High credibility + low urgency: assign to quarterly roadmap review.
- Low credibility + high noise: monitor only, no resource reallocation.
FAQ
- How many signals should we track weekly?
Track a focused set of 10 to 15 high-relevance signals to preserve decision quality and avoid dashboard fatigue.
- Who should attend the radar review?
Include strategy, operations, and finance leads so each signal is evaluated for execution impact and capital implications.
- What is the biggest failure mode?
Reacting to low-confidence noise. Enforce a credibility threshold before triggering roadmap or budget changes.